For the past several months, I was struggling to obtain my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all of my difficulties – local search engine optimization. I contacted seo company in Colorado providing local SEO services. After analyzing my company along with its visibility issues, the SEO team presented me having an SEO package that included an array of strategies created to enhance the major search engines google page rank of my website and drive a boost in traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local SEO uses local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine rankings. The Seo Agency provided strategies that helped boost the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my own business which is stored on all these sites appears like a top search result.
With enhanced online visibility, I realize that more local customers started to visit my website, which can be trying to promote my brand. My service agency took care to choose only local listing sites authorized by Google for promoting my small company.
Back linking: Local SEO services include building backlinks to some business website. Consistent with Google’s latest Penguin update, my SEO company took care to develop backlinks to my website from reliable websites with content related to my business. I saw that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or even the speed in which backlinks are made. The seo company in Nebraska built backlinks slowly and systematically, just like any unnatural speed may make Google examine my links as spam. Furthermore, additionally, they employed tactics for example social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to improve results.
Social Websites Promotion: My service provider also used effective social websites optimization techniques to drive my audience to my website. They built my company profile on popular social networks including Facebook, Twitter, Google plus more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search engine rankings from social websites sites (Facebook, Google , Twitter, and a lot more) these profiles are also helping to drive more organic visitors to my site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media advertising requires the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages when it comes to Google , and more) in social media marketing sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your online business.
Pay per click advertising advertising (paying money to find engines to show your web site on the top search engine results) is regarded as an effective way to promote business online on account of easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was centered on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The seo services Loveland CO offered by the Seo firm help draw the interest more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.