Few sunglasses have occupied such a storied devote American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not much of a generation alive that can’t remember owning (or seeking to own) some these iconic sunglasses.
While Ray Bans now is visible on the next generation of Hollywood style setters, the famed sunglasses had a more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the very first Ray Ban sunglasses were made to the United states Army Air Corp. The Army wanted a sunglass to shield aviators through the damaging rays in the sun, and also a sunglass that will look elegant in the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took the patent around the cheap sunglasses canada.
The initial sunglass to add an anti-glare lens, the metal frame was extremely lightweight and created from gold-plated metal with two green lenses that filtered out Ultra violet rays.
The U.S. Army Air Corps pilots instantly took to the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — an expression which now describes all sunglasses with designs that are similar to the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing about the beach within the Philippines.
Using their pragmatic beginnings offering airman protection from the sun, Ray-Bans quickly became component of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered an innovative moment in eyewear design, the Wayfarer quickly become popular among both the fringe and also the well-heeled — crossing socio-economic and cultural borders — and popular with a mass market that included debutantes and beatniks.
Ironically, the first Wayfarers were intended to be marketed to men … until women fell crazy about the sleek, shiny design that seemed to flatter any model of face.
Soon the sunglasses started to arrive on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR improvement in when Audrey Hepburn’s Holly Golightly practically lived in the Wayfarers from the 1961 movie Breakfast at Tiffany’s.
Throughout the 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wished to look cool on the beach.
Ray-Bans popularity waned inside the Seventies since the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Inside the mid-70s, Ray-Ban introduced a line of “disco” inspired sunglasses within the mid-seventies, but it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban appeared to be around the cusp of a revival. Their ray ban canada made a not-so-subtle appearance on John Belushi and Dan Akroyd within the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the film (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher directed at him), sales were still a paltry 18,000 pairs in 1980.
That most changed in 1982 when Ray-Ban signed a $50,000 per year contract to position Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and television shows.
A purchase paid off when Ray-Ban received their first big return due to Tom Cruise donning the classic Wayfarer within the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and also the company could hardly keep its Wayfarers available.
In 1983, the corporation sold an amazing 360,000 pairs from the sunglasses. Inside the coming years, Ray-Bans would happen in several 80s hits, including Miami Vice, Moonlighting, and also the Breakfast Club. Sales reached 1.5 million.
Inside the Eighties, Ray-Bans and Ray-Ban Wayfarers could possibly be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, along with other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
With the 1990s, Ray-Ban once more faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The organization made an effort to kick-start sales by updating the frame’s styling, but again they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the hue options beyond the traditional palette to feature patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue.
They also made a brand of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and when again, cheap sunglasses online did actually stare you in the face whenever you opened a fashion magazine or even a copy of People.
Right after a 10 year hiatus, Ray-Ban was dexjpky53 again and in many cases the very first Aviator-style, longtime associated with cops and pilots, began arriving on celebrities.
Since the Ray-Band revival took hold, other designer eyewear manufacturers took notice and aimed to rush out their versions of the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article that had been started back 1937 and epitomizes the classic sunglass style persists.