Right here at Kissmetrics, we’ve discussed the best way to build authority with your industry through blogging. If you’re a fan of Social Media Examiner, you might have find out about major brands that have taken advantage of guest blogging. So today, we are going to look at exactly ways you can get guest blogging opportunities to make the most out of them.
Before we start, your first task is usually to decide what your primary goal for guest blogging network is. Knowing this goal before hand is key in determining the correct type of blogs to submit guest posts to. Typically you can find three main goals for guest blogging.
With the right type of content on the top blogs, you could do the 3 of the things. If you are looking to accomplish either #1 or #2, then you will want to find blogs that have a very good sized and engaged audience. If you are just trying to accomplish #3, you will want to pinpoint blogs with strong root domain authority. You should check this for free utilizing the SEOmoz toolbar. Knowing your goals beforehand will help you in determining which blogs is definitely the good for you to submit guest posts to.
So when you are selling seeds, it is advisable to find gardening blogs having an engaged audience of gardeners. These should be useful for finding the correct type of guest post opportunities.
Google is an excellent place to begin in the quest for guest posting opportunities. You should use the following keyword searches to discover blogs that accept guest posts. Just replace keyword with keywords from the industry.
Are conscious of any prolific guest bloggers inside your industry? If you read enough blogs inside your industry (that you simply should), these would be the names the thing is time and time again writing content for other people. For online business marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and many others. Using Internet search, search for the name of prolific guest bloggers with your industry in addition to the phrase “guest post by”. This will reveal each of the sites these guest bloggers have posted upon. They must be good places so that you can guest post upon also. An additional benefit would be should you actually know a guest blogger in your industry that could make an introduction for you to the people who own blogs they have got guest posted upon.
In the event you (or your internet marketing agency) has ever pulled up a backlink analysis of any competitor while caring for your SEO campaign, odds are more than one of your competitors have backlinks from guest posts they already have done. For those who have access to tools like Open Site Explorer, you can try the backlinks of your competitors and spot any blogs they may have written for. Should you don’t, you could do a Google search for link:domain.com -domain.com “guest post” (replacing domain.com together with your competitor’s domain) which should reveal sites which a competitor has written for.
A great deal of bloggers and guest posters will share their latest guest posts on social media sites. Because the easiest a person to search is Twitter, you should attempt operating a Twitter hunt for keyword “guest post” to have the latest tweets about guest posts with your industry. Just follow the links to find out which blogs are accepting the guest posts.
Need more keyword search ideas or perhaps a simply a list with many different different guest posting opportunities? Check out this post on Buzz Blogger with 500 places to syndicate content and also this one by Brian Keith May with 100 sites to submit guest posts.
Last, but not least, is My Blog Guest, a community of guest bloggers. Subscribe to free and search for blogs which are accepting guest posts. Even better, post your own information to state that you are wanting to write guest posts with a particular topic so blog owners can find you!
Preparing to Pitch a Guest Post
Observe that we don’t just jump from finding guest blogging chances to contacting the blogs. That’s because there are several things you need to do before you decide to propose a guest post for a site you’ve just found.
Learning your target blog’s content articles are key. Sure you realize they have got content regarding the keyword you sought out while seeking guest post opportunities. But you have to know more about that content such as…
While a blog could have guest posts, now you ask , perform guest bloggers do well? Do guest articles or content on the site get the maximum amount of comments and social sharing as blog posts from the owner? Some sites might accept guest posts, however if the audience is merely tuning in for the blog owner, you then won’t do it well when your goal would be to build authority or get traffic back to your web page.
Some blog owners will probably accept guest posts by some types of people over others. Peruse a number of guest blogger bios in the blog to find out if these are fellow bloggers, freelancers, consultants, business people, and so forth. This can be important when you introduce you to ultimately the blog owner for your pitch. Read much more about the success rates of guest posting outreach in this particular study on SEOmoz.
To boost your chances of getting accepted like a guest blogger, you will need to find some good recognition from your blog owner first. The easiest method to try this would be to require a week or two and comment on their latest posts. You’ll get bonus points for sharing those posts on Twitter too – be sure that you include the blog owner’s @username on Twitter. In this way, when you pitch your guest post, you won’t be described as a complete stranger.
The last thing you should do before contacting the blog owner is browse the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would like you to pitch an understanding or actually submit a full post? What format do they really want to buy in? Do they would like you to make your account and enter it into WordPress? These are generally everything to learn before hand before you decide to contact the blog owner.
Like a blogger who receives daily guest post pitches, nothing turns me from a message a lot more than ones beginning with Dear Sir or Madam, Dear Webmaster, To the owner of Kikolani.com, or perhaps Hi. Somewhere about the blog you might be going to contact is definitely the name of your blog owner. You may have to ferret around for doing it about the about page or on one of many blog’s social media marketing accounts, however it is more than likely around. Find it, and use it to start the e-mail.
Remember the part about seeing who guest bloggers are saved to your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on their own sites. Should you seen that most guest bloggers are bloggers themselves, then you might like to introduce yourself like a blogger at (insert your own personal or business blog here). You could always be a business person on the side – just focus on your blogging skills first.
Be sure you include why you should be described as a guest blogger. Add a few links to posts you might have published elsewhere, in addition to your own blog. Preferably go along with posts that have a good amount of social engagement hence the blog owner will spot your potential value making use of their audience.
How you can Pitch a Guest Post Idea
In case the guest post guidelines ask you to submit a subject idea, then (depending on the research of previously popular posts), pitch various ideas hence the blog owner has some from which to choose.
One of several common questions on guest blogging is if you should be utilizing your best content for your blog or for your guest posting. It really is dependent upon the quality of the blog you will be submitting your articles to. If the blog has nothing but 900 word posts with lots of screenshots, then your post must be similar. If the blog has outright posts with 500 words or less with merely one image, your posts (again) ought to be similar. The following are other good methods for making your guest post as awesome as you possibly can.
One thing to remember regarding a great guest post is that it is not concerning your business, your products, or your services. Guest posts should be valuable resources – not advertisements! Any details about your small business and related items ought to be reserved for this writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but many of the post ought to be focused entirely on something apart from your small business.
Look into posts on the target blog. Do they really use a great deal of headers, bolded text, images, quotes, or another special formatting? Ensure your post has similar elements to fit other posts on the website.
Show the blog owner you are aware of their content by such as a few internal links returning to a selection of their posts. The best way to accomplish this is usually to execute a Internet search for site:domain.com intitle:keyword. This will give you their top posts on a particular keyword in order to link that post on the keyword within your post. Also, in the event you mention any specific products, books, etc., make sure you link to those too (assuming it’s not self-promotional).
At the end of your amazing guest post, be sure to include a call to action for comments. The better discussion your post generates, the higher!
The way to Craft a Great Guest Bio
The most crucial element of guest blogging (for yourself) is going to be your guest post bio. This is usually the only real place you must include self-promotion links back to your website, blog, product, service, book, etc. Whatever you write in this particular section is dependent upon your guest blogging goals.
Should your goal is to obtain good backlinks, make absolutely certain your bio features a link back to your site with the target anchor text and you are all set.
In case your goal is to get traffic back to your web page, then you may want to consider where you want that website visitors to go. Depending with reference to your guest post along with the audience from the blog you set it upon, you should send targeted traffic to a custom landing page or page regarding a specific product / service.
In case your goal is always to increase followers to your social accounts, accomplish this by having a line on the end of your respective bio saying “Follow me on (insert your top social media and link here).”
If you’re aiming to become a regular reason for your blog, or just want the blog owner to brag about what an incredible guest blogger you might be, then make sure to do your very best to advertise your post to popularity by your own audience. The blog owner will love it when you send new readers their way. Also, make sure you reply in your comments. That can go a long way in case you are trying to build authority with your industry.
If the goal is traffic, the results of the guest blogging should definitely be measured. The simplest way to do that is usually to create a sophisticated Segment in Google Analytics. You can study how to create dexrpky09 Advanced Segment on this page on the way to discover which internet marketing strategy drives the best traffic. You simply need one segment utilizing the source dimension with multiple statements for every domain that you may have guest blogged for – you can have as much as 20 or statements per Advanced Segment. Mine appears to be this…
Using this, you can view your Google Analytics data depending on referrals from the guest posts. This helps you determine the prosperity of your overall guest blogging strategy when it comes to generating traffic and making conversions. If you’re unsure the best way to track conversions, check this out post on getting actionable data to learn how to create goals.
Finally, don’t forget that guest blogging can be a two-way street. It’s tough to maintain your own blog content while guest posting on a lot of other blogs. So be sure to open an invitation for guest bloggers to publish on your own blog. By doing this, you can keep fresh content all on your own blog, include a new perspective for your audience, and hopefully get new readers out of your guest blogger’s community. It’s a win-win situation!
Do you use guest blogging as part of your internet marketing strategy? How many other things can you suggest to get a business planning to enhance their guest blogging success?